Deloitte’s 32^nd annual holiday survey has revealed more than half (51%) of holiday shoppers expect their budget to be spent online, compared to 42% who will spend in stores.

The news should excite online retailers who have fought hard to steer customers online during the lucrative holiday season.

Rod Sides, vice chairman of Deloitte, said in a statement:

“It’s the lure of shopping and the experience that is flourishing and likely to remain in high demand — all which bodes well for retailers that have created an experience blending one-of-a-kind items, inspiration, uncomplicated navigation and frictionless transactions”

Sides says total holiday spending has been increasing over the last five years, and bricks and mortar retailers should have seen the online holiday spending boom coming.

https://www.eshopworld.com/news/christmas-online-shopping/